![]() ![]() ![]() Gurman speculates that Apple could also bring ads to the digital storefronts of its Books and Podcasts apps, while an even more lucrative revenue driver could be Apple TV+, if the company was to follow the lead of Netflix and Disney+ by providing an ad-supported tier.Īpple has already announced it will be expanding its advertising business reach in the App Store, with new placements coming to the "Today" screen as well as to individual app pages, which will allow developers to pay for slots outside of the Search tab and search results for the first time. Apple has internally tested adding sponsored spots in Maps search results, reports Gurman, and if it does roll them out to Maps users, it could just be the beginning of a wider expansion. In the latest edition of his "Power On" newsletter, Gurman writes that Apple's VP of advertising platforms Todd Teresi wants to triple current ad revenue, and the first move to achieve that could be to bring ads to the Maps app. Apple also generates revenue with commercials during MLB Friday Night Baseball streams, but now the company wants go bigger by expanding its ad presence across iPhone and iPad apps. Apple is aiming to triple its ad revenue from $4 billion per year to double-digit figures by expanding its advertising to more apps, according to Bloomberg's Mark Gurman.Ĭurrently, Apple ads appear in App Store app searches, where developers pay for promoted spots in results, as well as more standard ads that appear in the News and Stocks apps.
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